Kylie Jenner is rolling out a vegan make-up range for her 24th birthday, which was last week.
The 24k Birthday Collection is gold-themed and part of the newly revamped company that promises to be completely ‘clean’ and vegan.
Vegan birthday collection
Upon the release on August 10, the mogul said: “I wanted to do something extra special this year.
“The 24K Birthday Palette is one of my favorite palettes yet. And, every product in this collection is a brand new formula we’ve never done before, plus clean and vegan!”
It features a highlighter, lip serum, gloss, and eyeliner as well as a pressed powder palette and lip lacquer set.
Additionally, a signed PR box is available including the entire collection for $350.
It comes months after the star announced she was giving her iconic lip kits a ‘makeover’ in turning them vegan. This involved a re-decoration of the Instagram account that promotes the products.
Kylie Jenner
Following in the footsteps of her older sisters, Kylie Jenner revealed she is ‘really trying to not eat meat‘ earlier this year. It has been four years since she told fans she was trying out veganism.
Despite this, she’s come under fire for sporting animal fur.
Both Kim Kardashian and Kourtney Kardashian, Jenner’s half-siblings, are advocates for plant-based eating. Kim even revealed she takes the vegan meat brand Beyond Meat with her everywhere she travels.
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Really tired of these celebs and this one who is about as thick as a brick, banking in on the vegan/PB movement right now. I wish PBNews would stop with promoting these non vegans. Kim is the same, she isn’t a vegan nor plant based. She is another annoying scum cashing in on this movement. She said she eats meat when not home, oh ya, some ethical person she is right? Enough PB news! You are really lowering your standards by constantly posting about these Jenner/Kardashians!
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While we report on celebrities that are vegan, such as Joaquin Phoenix, Lewis Hamilton, and Billie Eilish, we also recognize the influence non-vegan celebrities have when it comes to promoting a plant-based lifestyle.