Food-tech company Eat Just, creator of the vegan egg product, debuted two new television commercials as part of the campaign, starring Williams and Gyllenhaal respectively.

The adverts, narrated by actor JB Smoove, poke fun at the lengths celebrities go to in order to maintain their health and fitness. But with JUST Egg, the commercials suggest, eating healthily (and sustainably) is easy.

Like all plant-based foods, JUST Egg is completely free from cholesterol. It also contains 69 percent less saturated fat than chicken eggs, and boasts five to seven grams of protein per serving (depending on the product).

The eggs, made from mung beans, are also kinder to the planet. As of April, Eat Just had sold the equivalent of 250 million eggs, saving 9.1 billion gallons of water in the process.

It also spared 43.6 million kilograms of CO2e and 13,446 acres of land.

Celebrity endorsement

Speaking about the campaign, Williams said: “I eat to live, so JUST Egg helps me feel and perform better. But it’s also delicious – I don’t think my family can even taste the difference between JUST Egg and chicken eggs.

“I’m also all-in on the mission: how can we make healthy, sustainable options accessible to everyone?”

The athlete, who has 23 grand slam victories to her name, is also a shareholder in the company, something Williams says she’s “proud” of.

“JUST Egg is making a real difference,” she added.

Gyllenhaal – who has worked on near to 60 movies, including Donnie Darko and Nightcrawler – is also an investor in the brand.

“I’m excited to be partnering with JUST Egg,” he commented. “I’m eating more plant-based for my health, and JUST Egg makes it easy and delicious.

“I also recognize the impact our food system has on our planet, so JUST Egg’s mission is important to me. And, honestly, who can turn down being narrated by JB Smoove?”

The new ads will air on television in major markets, including Chicago, Los Angeles, and New York City. They will also appear nationwide on connected TV platforms and social media, while billboards of the collaborations will pop up in hard-to-miss locations.

The post Serena Williams And Jake Gyllenhaal Star In New TV Adverts For Vegan Eggs appeared first on Plant Based News.

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Serena Williams’ vegan investments

Williams is passionate about backing game-changing products. In 2017, she invested in frozen plant-based food subscription company Daily Harvest alongside actor and Goop-founder Gwyneth Paltrow.

At the time, Daily Harvest’s CEO Rachel Drori said: “Serena and Gwyneth immediately understood our mission to provide convenient foods without nutritional compromise. Their passion for what we are building will make them instrumental members of our investment team.”

Alongside several other high-profile figures, including Bill Gates and Katy Perry, Williams is also an investor in Impossible Foods, a plant-based meat brand on a mission to transform the food system. 

According to WILE’s co-founder Gwen Floyd, Williams’ investment will make a significant difference to the company, and help it expand on its mission to help women around the world.

She said in a statement: “This investment makes it possible for us to break through the silence and get her what she needs and wants, where she wants it.”

WILE’s products will be launching in Whole Foods Markets this month. 

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