Kim Kardashian has praised Nestlé over its new vegan KitKat.
The reality TV star turned entrepreneur recently raved about the dairy-free chocolate in a series of Instagram stories.
Kim Kardashian praises vegan KitKat
Nestlé sent the celeb a box of personalized vegan KitKats – which debuted in the UK earlier this week.
“If anyone knows me, my favorite candy is a KitKat.,” Kim told her 229 million followers: But guys, they’ve called it a ‘Kim Kat’ – the first vegan KitKat! You have no idea how happy this makes me.”
Then, the star, who follows a plant-heavy diet, posted a picture of a half-eaten bar, captioned: “Wow, so good.’
Controversy
Despite the celebrity approval, Nestlé has stirred opinions online for its vegan venture.
In fact, a poll conducted by Plant Based News found more than a quarter (26.5 percent) of readers would not buy the dairy-free bar.
One social media user vowed to ‘never’ buy anything from Nestlé, adding: “Motive is everything and their motive is money at all costs.”
However, the majority of respondents voted in favor of trying the vegan KitKat – highlighting how difficult it could be to boycott all non-vegan companies.
“Definitely,” one user commented. “More sales could mean Nestlé releasing more vegan products in the future.
“I also buy most food from Tesco, they’re not a vegan company, same thing?”
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I boycott unethical companies. If a company isn’t vegan but is otherwise ethical, I might buy something vegan-friendly from them to encourage them to sell more vegan products but I usually stick to the vegan shops where possible and practicable.
Unless you sustainably grow, forage , hunt or fish your own food, I doubt there are many ethical choices out there.